Advertising 2.0 : social media marketing in a Web 2.0 world / Tracy L. Tuten.

By:

Tuten, Tracy L, 1967-

Material type: Text

TextPublication details: Westport, Conn. : Praeger, 2008.Description: viii, 202 p. : ill. ; 24 cmISBN:

9780313352966 (pbk. : alk. paper)
0313352968 (pbk. : alk. paper)

Subject(s):

LOC classification:

HF6146.I58 T88 2008

Contents:

Advertising online : engaging consumers with Web 2.0 -- Socialcentricity and the emergence of social-media marketing -- Friendvertising : advertising and brand building with social networks -- Advertising in the imagination : social virtual networks and the "vlobalization" of brands -- From moments to minutes : advertising with social play -- Influence the influencers : building brands with social news media -- Citizen advertising : consumer-told brand folklore -- In my opinion : the social influence of consumer product reviews -- Social fiction : branding with alternate reality games -- Ads in play : immersing brands in and around social games -- Social media impact : balancing metrics and insight for advertising success.

List(s) this item appears in: E-Commerce and Marketing

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
book	MAIN	HF6146 .I58 T88 2008 (Browse shelf(Opens below))	1	Available		10024771

Includes bibliographical references (p. [187]-198) and index.

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