Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch.

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Material type: Text

TextPublication details: New York, N. Y. : McGraw-Hill, 2015.Edition: 10th edDescription: xxxiv, 842 p. : col. ill. ; 29 cmISBN:

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List(s) this item appears in: E-Commerce and Marketing

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
book	MAIN	HF5823 .B45 2015 (Browse shelf(Opens below))	1	Available		14031171
book	MAIN	HF5823 .B45 2015 (Browse shelf(Opens below))	2	Available		14031131

Includes bibliographical references (p. 280-810) and indexes.

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