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1.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch. by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Publication details: New York, N. Y. : McGraw-Hill, 2015
Availability: Items available for loan: MAIN (2)Call number: HF5823 .B45 2015, ...

2.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A.Belch by
Edition: 8th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2009
Availability: Items available for loan: MAIN (3)Call number: HF5823 .B387 2009, ...

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