Basic marketing : a global-managerial approach
Material type: TextSeries: The Irwin series in marketingPublication details: Homewood, IL : Irwin, c1993.Edition: 11th edDescription: xxii, 763, 15, 14 p. : col. ill. ; 27 cmISBN:- 025610509X
- 9780256105094
- HF5415.13 .M369 1993
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
book | MAIN | HF5415.13 .M369 1993 (Browse shelf(Opens below)) | 1 | Available | 10067151 |
Includes bibliographical references (p. 723-760) and indexes.
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