Basic marketing : a global-managerial approach

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Material type: Text

TextSeries: The Irwin series in marketingPublication details: Homewood, IL : Irwin, c1993.Edition: 11th edDescription: xxii, 763, 15, 14 p. : col. ill. ; 27 cmISBN:

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List(s) this item appears in: E-Commerce and Marketing

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
book	MAIN	HF5415.13 .M369 1993 (Browse shelf(Opens below))	1	Available		10067151

Includes bibliographical references (p. 723-760) and indexes.

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