Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp, J. Craig Andrews.

By:

Contributor(s):

Material type: Text

TextPublication details: Mason, Ohio : South-Western Cengage Learning, 2013.Edition: 9th edDescription: xxii, 729 p. : ill. (some col.) ; 29 cmISBN:

Subject(s):

LOC classification:

List(s) this item appears in: E-Commerce and Marketing

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
book	MAIN	HF5415.123 .S55 2013 (Browse shelf(Opens below))	1	Available		14034741
book	MAIN	HF5415.123 .S55 2013 (Browse shelf(Opens below))	2	Available		14034751

Includes bibliographical references and index.

There are no comments on this title.

to post a comment.