Blueprint for your library marketing plan : a guide to help you survive and thrive / by Patricia H. Fisher and Marseille M. Pride ; with assistance from Ellen G. Miller.

By:

Fisher, Patricia H. (Patricia Holts)

Contributor(s):

Material type: Text

TextPublication details: Chicago : American Library Association, 2006.Description: xi, 135 p. ; 28 cmISBN:

0838909094

Subject(s):

LOC classification:

Z716.3 .F57 2006

Contents:

Strategic plans : dust catchers or power tools for your marketing plan? -- Mining data : discovering trends -- Developing the marketing plan : getting started -- Marketing plan introduction : product/service details -- Target markets : will the service meet their needs? -- Assessing the current marketing situation : how does your service tack up in the marketplace? -- Setting goals and objectives with supporting strategies : the art of focusing your resources -- Promotion : assessment, goals, objectives, and strategies -- Implementing your strategies : developing tactics, budget, and controls -- Closing thoughts: summaries and evaluation.

List(s) this item appears in: E-Commerce and Marketing

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
book	MAIN	Z716.3 .F57 2006 (Browse shelf(Opens below))	1	Available		10046311

Includes bibliographical references and index.

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