Advertising & IMC : principles & practice / Sandra Moriarty, Nancy Mitchell, William Wells.

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Material type: Text

TextPublication details: Boston : Pearson, 2016.Edition: 10th edDescription: xxx, 639 p. : ill. (chiefly col.) ; 29 cmISBN:

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List(s) this item appears in: E-Commerce and Marketing

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
book	MAIN	HF5823 .M67 2016 (Browse shelf(Opens below))	1	Available		14052631
book	MAIN	HF5823 .M67 2016 (Browse shelf(Opens below))	2	Available		14052611

RTV 400

Includes bibliographical references (p. 609-619) and index.

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